McKinsey92% of creative agencies now use AI tools in production workflows•Grand ViewAI video generation market projected to reach $2.1B by 2027•Cannes LionsCannes Lions 2026: AI-native work wins 14 Lions across categories•VarietyNetflix, Amazon increasing spend on AI-assisted content by 60%•ForbesFreelance creative talent demand up 45% as brands shift from agency retainers•SHOOTonlineText-to-video adoption doubles among commercial directors in 2026•McKinsey92% of creative agencies now use AI tools in production workflows•Grand ViewAI video generation market projected to reach $2.1B by 2027•Cannes LionsCannes Lions 2026: AI-native work wins 14 Lions across categories•VarietyNetflix, Amazon increasing spend on AI-assisted content by 60%•ForbesFreelance creative talent demand up 45% as brands shift from agency retainers•SHOOTonlineText-to-video adoption doubles among commercial directors in 2026•